It's important to create stories with designs that are easy on the eyes and make people want to keep scrolling to the end. Just like that Ted Talk public speaker that can’t keep still, overwhelming web design is massively distracting. Web design is a bit like body language in public speaking. Here you can see how the Financial Times Adviser have used the story launcher embed on their website. Simply enter the URL of the story to activate the embed and then paste that into your CMS. To the right hand side of the publish button, you'll see a dropdown where you can open a new window for the story launcher. You'll need to know the URL where your story is hosted first. However, despite how/where it's published you can opt to use our story launcher embed to launch the story from your CMS.
Much of the last question depends on what subscription plan you choose with Shorthand. How will your readers find it? Will you promote it on social media platforms like LinkedIn to be distributed via their algorithm, or will it feature in any regular communication like newsletters? (We'll be writing more about this soon.) Most importantly though - and often left to the last minute - how/where will it be published on your website? A good promotional strategy should be at the heart of every story. The best storytellers promote their stories - whatever your metrics of success. It also links to our safe area guides, the transparent overlays we have prepared that help ensure your images take into account different browser and device sizes.įinally, we have recently added media warnings into the editor so that if you upload a PNG where it should be a JPEG file, or your files are too large, it tells you.īasically, just don't ignore the warnings!
#Becoming a great storyteller in pdf how to
This gives a breakdown of how to prepare all media for Shorthand efficiently, whether it's a PNG file, JPEG or an MP4 for background video.
The first port of call to ensure all your stories are optimised for the web is to check out the optimisation checklist in our support documents. It could mean that experiences across devices/browsers are inconsistent and that some audiences are starved of critical information, or - in the case of weighty video files - it could mean your readers never get past the first section as they get progressively hacked off with buffering or the 'wheel of death'. Respect their time and personal experience.įorgetting or failing to optimise images files, videos, or podcasts on your own stories can be hugely detrimental to your readers’ storytelling experience. From creative writing to feature stories, storytelling has so much potential to delight an audience. What about how to be a good storyteller? There’s plenty of technical advice you can find online, but for web content, there’s one takeaway think of your readers as real-life audience members - human beings that are restless but eager to enjoy the power of storytelling.
In this piece, we’re going to run through 7 storytelling sins, so you can capture your audience’s attention and delight them with your impressive storytelling technique. Great storytellers with amazing storytelling skills can still make serious mistakes when working with an interactive and visual medium like the web, no matter what types of stories they’re telling. And when working with new digital storytelling platforms, this is arguably a more important question. By Dawn Murden, VP Customer Success at Shorthand.Īs someone who helps our customers get started in Shorthand, I often get asked about the art of storytelling and what makes a compelling story.īut I also get asked about what makes a bad story.
0 kommentar(er)
